Let's Go Marketing

Category : UX Design

The college of business at Ferris State University has been steadily declining in enrollment, to combat this we have developed a game to increase interest in visiting Ferris as well as informing highschool students on different careers paths in marketing and how they can achieve those careers.

Users
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Highschool Student

The Highschool student is still looking at colleges and is trying to figure out what they want to pursue in life as a career. These students need guidance and stimulation to help peak their interest and help them find out where they want to go and what they want to do with their lives.

The Value

For Ferris State University who needs help increasing enrollment, Let's Go Marketing is a one of kind game that creates a fun and memorable experience for Highschool students while teaching them about marketing, the different career paths associated with marketing and how they can achieve those careers with Ferris State.

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The Game

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DECA event

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Digital Experience

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Deployment

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Brand System

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