Fizz & Bubble

Category : Packaging Design

The current state of bathbomb packaging including Fizz & Bubble, is very poor. The products are tightly vacuum wrapped in plastic which is difficult to unpackage without damaging the product or without possibly harming the user if they have to use a sharp object to cut the packaging open. This packaging also has little to no shelf presence as they are just thrown in boxes on the bottom shelf, all of these things create a very poor user experience and detract from the product itself.

journey
Users
five
Female Connoisseur

The Female Connoisseur is very knowledgeable about her luxury products and knows what she wants when she wants it. She enjoys relaxing and enjoying the finer things in life that give her status, validation, and comfort.

The Value

We decided to create a dome like casing that the bathbomb would sit in and could stack on top of eachother. This provided the missing shelf presence and also added a conceptual "pedestal" for the bathbomb to sit upon, creating a luxurious feeling for the user. To further go into the luxurious push, we made a multi-package design as well with a larger cylinder base, but includes a towel / loofah in the middle center piece of the package as a bonus gift to make the user feel special.

journey

Mood Board

journey

3D Render

journey

Physical Mockups

journey

Package Prototype

journey