The current state of bathbomb packaging including Fizz & Bubble, is very poor. The products are tightly vacuum wrapped in plastic which is difficult to unpackage without damaging the product or without possibly harming the user if they have to use a sharp object to cut the packaging open. This packaging also has little to no shelf presence as they are just thrown in boxes on the bottom shelf, all of these things create a very poor user experience and detract from the product itself.
We decided to create a dome like casing that the bathbomb would sit in and could stack on top of eachother. This provided the missing shelf presence and also added a conceptual "pedestal" for the bathbomb to sit upon, creating a luxurious feeling for the user. To further go into the luxurious push, we made a multi-package design as well with a larger cylinder base, but includes a towel / loofah in the middle center piece of the package as a bonus gift to make the user feel special.